Shay Yufa-Laserson

Head of Marketing - Canada

With a progressive career in marketing and customer experience, Shay found his passion for delivering unique, innovative, and memorable customer journeys aimed at engaging and enriching the customer. Shay excels at strategising and directing digital marketing initiatives and campaigns across all channels, applying customer insights to improve engagement, drive revenue, and fostering organisational environments based on customer needs. An inspiring leader, Shay takes pride in communicating across interdisciplinary teams, offering training and guidance to achieve optimal results and champion a range of efforts.

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